WWE signs first woman wrestler from Arab world in global push
World Wrestling Entertainment Inc. signed its first female performer from the Arab world on Sunday, smashing cultural taboos as the U.S.-based pageant seeks to piledrive its way into lucrative foreign markets.
Shadia Bseiso, a Jordanian versed in jiu-jitsu, dreams of encouraging more Arab women to take up sports - and of one day maybe even crashing a metal chair over WWE mega-star John Cena.
While women exercising in public is rare in the Arab world and the local entertainment industry often relegates them to docile roles, big companies such as Nike have stepped up advertising geared towards female athletes.
She now heads to the company's Orlando, Florida, training center for grueling in-ring training and what WWE calls "character development" - transformation into one of their trademark big personalities.
"Recruiting Shadia to join our developmental system underscores WWE's ongoing commitment to building a talent roster as diverse as our fan base," said Paul "Triple H" Levesque, WWE Executive Vice President and himself a popular wrestler.