Backlinks In SEO is one of the very most mentioned word among bloggers due to it’s importance.
Of recent I discovered that most bloggers especially the newbies don’t know what the term Backlink is! So sad but true.
I shall discuss on what Backlinks In SEO really is and the potential importance it has to boost your website presence.
What is Backlinks?
Backlinks are returning links of a webpage, it simply means they are referring links that mentions a webpage.
Backlink refers to when a webpage links to another webpage, it has been known very much in the past as a requirement for ranking high on a keyword in search engines.
This simply means that a page with lots of backlinks tend to rank higher than others.
Backlinks In SEO – Related terms you should know
Link-Juice: defines the activity that occur when a website passes link to yours. It is important because link juice passed to your webpage by an authority webpage increases your webpage rank and authority. This simply means that the linking domain is sharing his rank status with you.
Dofollow links are the type of links that allows for transfer of link juice. All links added to your webpage are dofollow links by default.
No-follow links are links passed to a webpage by another webpage but with no link juice been passed. It is used in most cases when linking to a site that has little trust or reliability.
This term is used in explaining the number of unique domains linking to your webpage. It simply means that if Page “A” links to your page 10 times then the uniqueness of Page “A”s link is 1.
This term refer to links that are of no value. It mostly describes backlinks coming from gambling, porn, spammy, automated and harvested sites. Google and most other search engines dislike this links and so webpages that get links from this are at high risk of getting penalized.
This term is used to define links that are being passed from one page to another page within the same domain. This is done most times to increase the “richness” and “authority” of a webpage that is not ranking well by one that has good rank.
Anchor text are used during the backlinking process. They are texts that are used within the hyperlinks. It functions very nice especially when you want to rank a page.
Importance Of Backlinks In SEO
Backlinks have a lot of importance because they help search engines identify your blog’s popularity and trust. Since the crawler and indexer bots are spiders they require a medium that will help them know which webpages are okay to rank for search keywords. If they discover your webpage has lots of mentions from authority webpages then you get a good rank.
Although in past times you could rank good for a keyword even with a backlink from a less authority webpage but all those methods are outdated today.
Google Penguin Algorithm ensured that bloggers had to work for high authority backlinks from trusted sites that are relevant and related to niche of yours in order to get good blog ranking.
Below we are the benefits of Backlinks In SEO
Improves search presence
Backlinks have proven over time to be a great factor of improving a website’s rank on search results.
To achieve this, it is necessary to get links from relevant sites to your individual pages and homepage.
Faster Search Index
When crawl spiders discover your site has lots of backlinks they can easily index your pages that is why it is necessary for most blogs to get backlinks.
Traffic from Linking Sites
Anchor text backlinks usually gets referral clicks from the websites linking to it, this is mostly beneficial especially when the linking website has good traffic.